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Digital Marketing Manager

  • Mathspace
  • Full time
  • United States
  • 14/07/2021

Mathspace is an edtech company that is rethinking how we teach and learn mathematics.

Let’s start by telling you a bit about our vision and why we exist...

Have you ever heard someone say they’re not a ‘math person’? You may have even said it yourself. There are millions, if not billions, of students telling themselves that very thing right now!

We believe that every student can excel in mathematics. Technology could and should be used in smarter ways to change the way we think about teaching and learning math.

We’ve dedicated 10 years to building adaptive learning technology that can truly personalise how a student learns.

The students of tomorrow should not need to sit standardised tests at the end of the school year to show teachers what they’ve learnt. Technology can continuously assess and measure growth throughout the year. The students of tomorrow should not tell themselves they’re not ‘math people’ because they don't understand. They should get real-time support that matches their own needs, based on where they’re at.


Now let’s talk about why we need you!

COVID radically changed education worldwide. Education systems are now looking at edtech in a new light. We see this as our time to make a big impact. So we’ve adopted a freemium model, making a highly compelling free version of Mathspace that we believe every student and teacher should be using.

Once they are in, our product team will be looking at analytics and optimizing the funnel from free users to paid users. We have a highly skilled product and engineering team to optimize this funnel but our biggest challenge is to get students and teachers into the top of the funnel - which is where you come in.

We’re looking for a digital marketing expert to own our digital acquisition strategy and its execution.

How will math teachers discover us online? What about administrators and parents? What kind of copy works and what doesn't? Is paid advertising going to be effective? What experiments should we be running?

To date, our most effective channels have been outbound marketing. We've utilized email extensively as well as phone calls. But they are becoming less effective each year which has led to this strategy shift to a freemium model looking to drastically increase the number of inbound leads. We’ve started setting up a content marketing strategy and have dabbled in building our social media presence organically. We’ve run some paid LinkedIn acquisition tests and scratched the surface on paid advertising. But we have a lot to learn and are looking for an expert in digital marketing to take things to the next level.

We’re a small company (50 people), and a single person can have a huge impact here. We're looking for someone who's ready to take a step up and own the digital marketing strategy with an opportunity to grow with the company and achieve your personal goals and career objectives along the way. We are here to support you.


Responsibilities

  • Identify and test new customer acquisition opportunities
  • Grow our organic traffic through better content and SEO
  • Set up and optimize campaigns across multiple platforms, including search, display, social, email, video, and mobile formats to drive sign ups
  • Work to understand "must have" customer value, and work to bring more of the right customers to this experience
  • Run as many experiments as we have bandwidth for
  • Measure and report performance of all digital marketing campaigns.
  • Craft relevant deals and campaigns to speed up our growth

Requirements

  • You're highly proactive, can generate tons of ideas, and can get them done.
  • You value execution speed and experimentation.
  • Extensive knowledge of performance and precision marketing, social media, digital tools, marketing automation, technology & content platforms.
  • Experience in SEM, SEO, Google Analytics & social media publishing, listening & performance tools.
  • A candidate who can point to the direct impact they’ve had on a company’s SEO strategy, with at 3+ years owning and leading SEO strategy.
  • A full-stack SEO, with a deep understanding of both the content strategy side of organic search, as well as the technical, platform driven side, being well-versed in scaling and setting up both for growth.
  • You have excellent spoken and written communication skills, allowing you to successfully influence and communicate complex information clearly to your colleagues.

Benefits

Remuneration

  • Competitive salary
  • We provide you with a new laptop
  • We have a highly flexible remote work policy - we care about shipping, not how many hours you’re online working
  • We offer a yearly stipend for training & education expenses
  • We partner with pledge1percent.org to donate 1% of our time, product and profit to help nonprofits in our community
    • We will offer you 2.5 paid days per year to volunteer with the charity of your choice

About Mathspace

Smart people + Smart technology = Smarter Learning We're on a mission t...

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