Digital Marketing Manager

5 billion people, two-thirds of the world’s population, do not have access to safe and affordable surgical care. As a result, millions go untreated every year, causing unnecessary suffering, permanent debilitation, or death. The causes are a shortage of surgeons, varying quality of care, rising costs of training surgeons, lack of funding and lack of accessibility to quality surgery. Digital Surgery is on a mission to change surgical care for the better.

We are a data-driven company implementing cutting-edge AI technology, computer vision, and augmented reality to the operating room and surgical training. Our goal is to deliver safer surgery around the world.

The newly created Digital Marketing Manager position will be the cornerstone role within Digital Surgery’s marketing function, being the custodian of our main hospital products - including Touch Surgery Enterprise. You will own and drive omnichannel marketing activities that expand the number of hospital users and customers. This includes thinking tactically and pragmatically about how we reach our customers, but also strategically about how we brand, message, position and present our solution.

Responsibilities may include the following and other duties may be assigned.

• Develops compelling digital and social media strategies.
• Identify the most effective platforms and channels to reach target audiences with core messages.
• Create platform-specific strategies to offer engaging digital experiences to customers.
• Collaborates with the design team and marketing operations to develop promotional content to communicate messages.
• Connect each strategy to overarching business objectives and measure success.
• Utilizes search engines to maximize Medtronic content utilization and visibility.
• Establishes and manages the relationships with search engines and third party sites as required and in accordance with company policies and governance structures.
• Manages the implementation and measures performance of digital programs, content and key stakeholder digital engagement results and develops insights into customer's digital behaviors.
• Develops, manages, and maintains social media channels and social media campaigns to build stakeholder engagement.
• Establishes and maintains enterprise digital standards, brand standards, policies and governance.
• Manages digital consultants, agencies and vendors.

Requirements

What you will bring with you:

• You will have experience leading and executing digital marketing strategies
• Experience and knowledge of how to maximise social media channels
• You will have the ability to build confidence and influence internal and external stakeholders
• Experience leading or mentoring teams will be beneficial
• An interest in healthcare would be advantageous

Benefits

We’re in a really lucky position to operate as a small team, with all of the benefits of a big company. Following our acquisition by Medtronic in February 2020, our benefits have had an impressive facelift. Our benefits package aims to help support your health, build wealth, grow in your career and share in the success of Digital Surgery and Medtronic. We are in the healthcare business and so in order to look after our people we provide:

• Private healthcare via AXA PPP - £100 excess
• 30 days’ holiday + 8 bank holidays
• Pension scheme (we double your personal contribution of up to 6%, by contributing 12%)
• Annual bonus scheme
• Annual meal allowance
• Life insurance (4 x annual salary*)
• Group Income Protection (67% of insured salary payable until pensionable age)
• Life benefit policy
• Maternity - 20 weeks’ full pay + 15% returner’s bonus
• Paternity - 2 weeks’ full pay
• Employee Assistance Programme (support line for counselling, legal or financial advice)
• This is not to mention all the other perks for working with us such as our employee recognition programs, a cash bonus for referring a friend, and a whole host of other wellness benefits.

We also encourage flexible working, so you choose when you start and finish. This is just one of our Family Friendly company policies.

So what’s it like working at Digital Surgery?

Part of the Medtronic family we benefit from a small company feel, within the world's leading medical device company. We have 130 people globally, with teams across the UK, US and Canada. The majority are based in our London HQ in Old Street. The company is made up of several teams covering Engineering, Product, Studio, Innovation, Marketing, HR, Operations, Finance and Sales. We care about our employees’ career and development, offering training internally as well as external courses and attending global conferences. We believe that helping you grow will help our company grow too.

We have our Family Meeting on Friday afternoons with beer, wine and cold drinks - it’s a great chance to meet new joiners, share success stories and hear what’s been going on in the company that week.

Our Values

• All for One
• Candid but Kind
• Equitable
• Grit
• Deliver Extraordinary Things

Come help us to build a company that makes a difference, that changes lives, that saves lives.