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Growth Marketing Manager

  • Kandidate
  • Full time
  • United Kingdom
  • 29/05/2021

Position Title: Growth Marketing Manager - UK/ EMEA

Reports to: Chief Marketing and Growth Officer

Location: UK (remote)


About BibliU

BibliU is a digital education platform that is changing the future of the multi-billion-dollar textbook industry. Our mission is to shake up higher education and make reading materials more accessible and learning more effective for students. We have partnered with 2000 educational publishers including Pearson, McGraw and Wiley. We now have 43 institutional customers, including NYU and Oxford. Academics are provided with rich engagement data to enable them to iterate their teaching and students can find information faster. We have raised $15m to date, grown at 400% YoY.

BibliU has grown rapidly; we now have 43 institutional customers, including NYU and Oxford. During this time, we have created Europe’s largest digital education content programme, in partnership with Coventry University. Upon entering the US market we have secured the largest digital textbook programmes in the US with Phoenix and Grand Canyon Universities. Academics are provided with rich engagement data to enable them to iterate their teaching and students can find information faster. We have also incorporated accessibility features to accommodate multiple learning styles and the different needs and preferences of each student

We have recently raised $10 million in a Series A investment round, (you can read more about this on Sky News and EdSurge).


The Role:

We are seeking a data-driven, revenue-centric B2B Growth Marketing Manager with experience in demand generation and account-based marketing. Working from home with a diverse team across North America and Europe, you will play a key role in growing our UK and EMEA markets.

Reporting to the Chief Marketing & Growth Officer, you will create and orchestrate demand generation, account-based marketing, and community-based marketing programs to market our Learning Enablement platform to higher education institutions.

Your responsibilities will include:

  • Collaborate on the development and execution of the growth marketing plan
  • Conceive, develop, and execute on multi-touch marketing programs and campaigns to drive qualified leads
  • Collaborate closely with marketing counterparts, such as content marketing, product marketing, and sales development, to increase marketing success
  • Partner with sales development to develop and execute regional account-focused playbooks
  • Plan and run private events, designed to build brand awareness and affinity and create a community around Learning Enablement
  • Manage webinars and events, and related sponsorship relationships and programs, to drive awareness and pipeline growth
  • Regularly report program/campaign performance

Requirements

Job requirements

  • 2+ years of work experience in similar role (B2B, SaaS product)
  • Bachelor's degree (in Marketing or related field that developed research and writing abilities)
  • Business acumen
  • Proactive self-starter
  • Strong written, verbal, and interpersonal communication skills
  • Preferably: Proficiency with tools such as 6sense, Outreach, SalesForce, LinkedIn Ads

Benefits

Our benefits are all aimed at supporting a healthy work-life balance and cultivating a company culture where you can bring your whole, human self to work. We offer a Competitive Salary & Bonus, Generous Paid Time Off (43 days including public holidays per year), Flexible Hours, Remote and Work From Home, Birthday Off, Medical, Dental, & Vision Insurance, and more. Our values include straight talking, pushing boundaries and delighting customers. We are a remote first and family first company, and the majority of our team are distributed across the US and the UK.

About Kandidate

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