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Head of Digital & Performance Marketing

  • Foodics
  • Full time
  • United Arab Emirates
  • 21/02/2021

About Foodics

Foodics, a Saudi fast-growing startup in MENA, offers a complete Cloud point-of-sale SaaS with tools that help F&B and retail businesses start, track and grow. B2B sellers use Foodics to accept payments, track inventory, monitor sales, send orders to the kitchen, digitize menus, manage employees and analyze the whole business with smart reports, anytime and anywhere on the cloud. Available in English, Arabic, Turkish, Spanish and French. Foodics works offline with iOS apps that securely store data on the cloud and can integrate with third-party apps. Founded in 2014 and headquartered in Riyadh, Foodics is currently available across the MENA region, with offices based in Saudi Arabia, United Arab Emirates, and Egypt with a culture retaining talents and promoting creativity and efficiency. Foodics today is one of the most promising SaaS companies in MENA and future Unicorn (1 Billion USD company) and we are looking for people like you to help shape tomorrow at Foodics.

Vision
To become a leading Fintech and software trusted partner globally, for retailers and sellers who want to grow their business.

Mission

We empower sellers with a comprehensive point of sale platform to enrich their operations. We give complete business control and offer smart reports on sales, customers, employees, and inventory. We also provide an ecosystem of tools to seamlessly accept payments and finance growth.


Main Task and Responsibilities

  • Lead a group of team members and agency partners to allocate, invest, and optimize the performance media budget across all channels to meet our business targets
  • Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels
  • Work closely with analytics and data science partners to build a world-class performance marketing engine across tracking, attribution, and optimization
  • Oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementality
  • Innovate and implement test and learn strategies and drive scalable results
  • Lead QBRs and strategic documents that highlight learnings from our media investments
  • Mentor the talented individual contributors and leads on your team to grow their own analytical, communication, and leadership skills

Requirements

  • 10+ years experience in acquisition marketing and performance/growth marketing with direct oversight of SEM, display, retargeting, paid social, and funnel optimization
  • 3-5 years of work experience in people management
  • Track record of growing marketing investment on a measurable basis at scale
  • Demonstrated ability to work and influence decision makers in a fast-paced, matrixed organization, with stakeholders across multiple time zones
  • Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
  • Willingness to be deep in the details while also being able to create and communicate higher level strategy
  • Experience managing a large budget
  • Self-starter with ability to work independently across functional groups and on multiple initiatives simultaneously
  • Fluent in English is a must - Arabic is a plus
  • Must be flexible to work in a fast-paced and evolving environment

Benefits

  • Medical Insurance
  • Training & Development
  • Performance Bonus

About Foodics

Foodics, a Saudi fast-growing startup in MENA, offers a complete cloud-based Point-Of-Sale SaaS with tools that helps F&B and retail businesses start, track and grow. B2B sellers use Foodics to accept payments, track inventory, monitor sales, send orders to the kitchen, digit...

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