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Lead Copywriter

  • Reserve
  • Full time
  • 100% Remote
  • 20/07/2021

About Reserve:

We’re changing financial systems of high inflation economies so as to allow everyone to protect the value of their money. This means using our app to easily save and spend in US dollars, without having to worry about money devaluing overnight.

What we do now is Cash App meets BitTorent, but we’re ultimately a cryptocurrency project, and eventually, we’ll launch a currency that’s independent from the US dollar. Our short-term goal is to support the entire Venezuelan economy transacting digitally in US dollars, escaping the issues posed by a 3 year-long hyperinflation. We are aiming to serve 10M+ people in that country, and looking to Argentina next.

In the long term, Reserve aims to eliminate hyperinflation all around the world.

The candidate:

We’re looking for a senior role to be our Lead Copywriter. This profile is fluent in English and Spanish with a mastery in both languages of the written word, sharp editing skills and deep understanding of brand communications and storytelling.

You’ll collaborate closely with marketing and product. You’ll continue to shape Reserve’s voice and create resources that make everyone at Reserve a better writer. An ideal candidate strives for strong and impactful storytelling and masters the use of words (written or spoken) to communicate, guide, and execute against Brand’s voice.

Sometimes that means writing short & clever copy for social content. Sometimes it’s helping craft the brand’s voice for the very first time. Sometimes it’s figuring out just the right thing to say to a specific audience. Every deliverable is challenging, but highly rewarding.

This is a great opportunity for someone who is comfortable working remotely on consumer- and enterprise-facing products, in an agile environment at scale.

You should have

  • Minimum 7 years experience in copywriting at an agency or media.
  • Excellent grammar skills.


  • Produce, present and oversee copy deliverables including presentation decks, mission statements, social media posts, website design and wireframes, and any and all digital placements.
  • Build upon foundational messaging and develop seasonal campaigns and value propositions across multiple channels.
  • Develop copy strategies and plans across channels aligned to key audiences.
  • Present copy clearly and persuasively in internal and external settings.
  • Collaborate within multi-disciplinary teams to create innovative, best-in-class, customer-centric solutions.
  • Own product copy translation to spanish for Reserve app.
  • Edit, test and improve content including interface language, product education materials.
  • Work across various teams to build and support a unified voice across our customer experience.
  • Foster a culture of inclusivity and accessibility.
  • Regularly audit copy as it exists on legacy sections of the brand and suggest changes.
  • Improve and document the UX Writing process.
  • Craft UX copy guidelines, contribute to the company-wide style guide, and help build a strong culture of writing at Reserve.
  • Look at messaging through a global lens to deliver experiences for different markets.
  • Maintain and document evolving content, brand, and voice/tone standards.
  • Help define a clear and repeatable process for how others can work with UX writing.

What we value

  • 100% fluent in Spanish and English
  • A proactive, outgoing approach to building relationships with other teams.
  • Deep familiarity with writing conventions for web, desktop, and mobile apps.
  • The ability to move quickly, while also thinking about the right details.
  • Experience using data and user research to guide writing decisions.
  • Demonstration of clear and concise product copy.
  • Experience working directly with product managers, designers, and product marketing to build compelling product experiences.
  • Experience translating complex product and business concepts into simple and engaging copy.
  • Ability to empathize with both users and employees.
  • Strong communication and presentation skills.
  • Excellent listener with a passion for copywriting and content creation

In summary

  • Location: anywhere, but expect to be online for a decent part of the US workday
  • Seniority: we need a senior/seasoned expert copywriter
  • Comp: we can match any offer you have, and can do full cash or RSR tokens
  • Stability: we have a large cash treasury, so can offer high job security
  • Purpose: Reserve helps people beat hyperinflation, and aims to eradicate it entirely
  • Language: Spanish native / bilingual proficiency and English professional working proficiency

About Reserve

Today, Reserve's users are normal people and business owners in Venezuela. We help them save in dollars and transact with low friction. They can cash-in and cash-out with PayPal, Zelle, and Venezuelan bank transfers. For example, to cash-in, users initiate a transaction in our app, then are ...

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