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Marketing Account Manager, Bandsintown PLUS

  • Bandsintown
  • Full time
  • United States
  • 01/04/2021

Job Summary: As the Marketing Account Manager, you will work with the broader Marketing, Production and Artist Partnerships team to lead strategic and technological planning, development and execution of a portfolio of artist-driven, direct-to-fan marketing campaigns for upcoming shows on Bandsintown PLUS, Bandsintown’s first-of-its-kind live-streaming concert subscription service.

With a proven track record of data-driven marketing within the context of the US concert and touring industry, you will need an in-depth understanding of the music market and the evolving direct-to-fan marketing landscape to develop and execute unique marketing concepts that drive acquisition and retention for Bandsintown’s newly launched subscription service..

Requirements

Major Responsibilities:

  • Manage relationships with artists’ marketing teams to promote upcoming performance on Bandsintown PLUS and support the development of strategic partnerships with management agencies.
  • Leverage data, insights and technology to work with the production and marketing teams to develop and execute strategic marketing concepts that drive user acquisition and retention to Bandsintown PLUS.
  • Work closely with the Bandsintown product teams to leverage performance metrics to optimize user acquisition and retention UX over time.
  • Lead the on-going effort to identify and educate internally and externally the development and value of unique direct-to-fan marketing strategies.

Benefits

Desired Skills & Experience:

  • Bachelor’s Degree required or equivalent experience required
  • 3+ years experience in artist-centric digital-marketing, US touring / concert industry. Experience with direct-to-fan marketing, including album releases and merch sales is a PLUS.
  • Strong analytical and quantitative skills, as well as the ability to clearly communicate outcomes
  • Strong understanding of digital advertising landscape
  • Strong ability to manage a high volume client portfolio

About Bandsintown

Bandsintown is a digital media company powered by music. With over 50 million registered concert-goers, a global audience of 130 million music fans and over 250K touring artists connected to the Bandsintown community, we are the premiere destination where artists and fans connect. To learn what w...

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