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Marketing Analyst

  • Touch Surgery
  • Full time
  • United Kingdom
  • 27/03/2021

5 billion people, two-thirds of the world’s population, do not have access to safe and affordable surgical care. As a result, millions go untreated every year, causing unnecessary suffering, permanent debilitation, or death. The causes are a shortage of surgeons, varying quality of care, rising costs of training surgeons, lack of funding and lack of accessibility to quality surgery. Digital Surgery is on a mission to change surgical care for the better.

We are a data-driven company implementing cutting-edge AI technology, computer vision, and augmented reality to the operating room and surgical training. Our goal is to deliver safer surgery around the world.

The Marketing Analyst is a cornerstone role within Digital Surgery’s marketing function, being the custodian of our main hospital products - including Touch Surgery Enterprise. The individual will own and drive omnichannel marketing activities that expand the number of hospital users and customers. This includes thinking tactically and pragmatically about how we reach our customers, but also strategically about how we brand, message, position and present our solution.


Responsibilities may include the following and other duties may be assigned.

  • Creates and produces marketing, advertising, and sales promotion materials to implement marketing strategies and sales objectives.
  • Produces informational material for the sales force and for communications media to reach maximum number of customers and prospects.
  • Prepares and/or approves all technical and artistic phases of the finished promotional material.
  • Manages project plan for promotions and key events and identifies opportunities to amplify the impact.
  • Evaluates and modifies promotion or advertising programs based on effectiveness metrics.
  • Consults with company management, product managers, sales department, and advertising agencies to develop and implement promotional plans and recommend sales philosophy, approach, and media.
  • May purchase promotional materials including, but not limited to, displays/signage/pre-packs, promotional printing, coupons, premiums, art, and photography.
  • May perform, coordinate, or oversee activities such as layout, sales kit preparation, display arrangement, internet promotions and sales outline writing.
  • May choose agency and source of placement.

Requirements

  • Professional experience in a Marketing role
  • Project management skills: autonomy, proactivity, job management, drive
  • Analytical skills and capabilities to model and understand data and make data-driven decisions
  • Experience in campaign effectiveness analysis
  • Experience in using a range of marketing tools to influence and improve business KPI’s
  • An interest in the Healthcare industry
  • Entrepreneurial, proactive and comfortable working in a fast-paced environment with the ability to thrive under minimal guidance
  • Enjoys team work

Benefits

We’re in a really lucky position to operate as a small team, with all of the benefits of a big company. Following our acquisition by Medtronic in February 2020, our benefits have had an impressive facelift. Our benefits package aims to help support your health, build wealth, grow in your career and share in the success of Digital Surgery and Medtronic. We are in the healthcare business and so in order to look after our people we provide:


  • Private healthcare via AXA PPP - £100 excess
  • 30 days’ holiday + 8 bank holidays
  • Pension scheme (we double your personal contribution of up to 6%, by contributing 12%)
  • Annual bonus scheme
  • Annual meal allowance
  • Life insurance (4 x annual salary*)
  • Group Income Protection (67% of insured salary payable until pensionable age)
  • Life benefit policy
  • Maternity - 20 weeks’ full pay + 15% returner’s bonus
  • Paternity - 2 weeks’ full pay
  • Employee Assistance Programme (support line for counselling, legal or financial advice)
  • This is not to mention all the other perks for working with us such as our employee recognition programs, a cash bonus for referring a friend, and a whole host of other wellness benefits.

We also encourage flexible working, so you choose when you start and finish. This is just one of our Family Friendly company policies.

So what’s it like working at Digital Surgery?

Part of the Medtronic family we benefit from a small company feel, within the world's leading medical device company. We have 130 people globally, with teams across the UK, US and Canada. The majority are based in our London HQ in Old Street. The company is made up of several teams covering Engineering, Product, Studio, Innovation, Marketing, HR, Operations, Finance and Sales. We care about our employees’ career and development, offering training internally as well as external courses and attending global conferences. We believe that helping you grow will help our company grow too.

We have our Family Meeting on Friday afternoons with beer, wine and cold drinks - it’s a great chance to meet new joiners, share success stories and hear what’s been going on in the company that week.

Our Values

  • All for One
  • Candid but Kind
  • Equitable
  • Grit
  • Deliver Extraordinary Things

About Touch Surgery

Using pixels, data & code to make healthcare better. #ChangingSurgery Why Touch Surgery?We're building a company that makes ...

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