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Senior Digital Marketing Manager - Contract

  • Healthify
  • Full time
  • United States
  • 02/05/2021

We are looking for a Senior Digital Marketing Manager to join our team and help tell the world our story. You should apply if you have a background in building marketing campaigns, excel at generating and nurturing leads, and can manage process and workflow with the best of ‘em. We're eager to meet candidates of all backgrounds who are excited about our mission of building a world where no one’s health is hindered by their need.


About Us

At Healthify we're rethinking how healthcare organizations and communities work together to connect struggling populations to social services.

Our founding team of technologists and social workers came from a background of working with vulnerable patients in Baltimore hospitals. They saw how social needs - like access to food and housing - dramatically impacted healthcare outcomes and costs and were moved to create Healthify with the mission of building a world where no one’s health is hindered by their need. Our products are now used by some of the country’s largest healthcare organizations

Since our founding, we’ve been backed by impact investors and VCs - from Kapor Capital to Primary Venture Partners - and we’ve built a team that’s both diverse and mission-driven. We enjoy meeting people who share in our commitment to cultivating a thoughtful and safe work environment, and who are results focused. People from marginalized and underrepresented communities are encouraged to get in touch!

Requirements

About The Role

The Senior Digital Marketing Manager will

  • Report to the VP of Marketing
  • Generate MQLs by creating and optimizing new and existing marketing campaigns
  • Manage and iterate upon email workflows and campaigns
  • Ensure data accuracy in our CRM
  • Track and report on engagement metrics, identify pain points and find scalable solutions
  • Measure and analyze lead progression funnel by setting up dashboards
  • Manage list segmentation to deliver more targeted and relevant messaging
  • Align with key stakeholders on marketing collateral standards, cleanliness, and governance
  • Manage Hubspot and its integration with Salesforce
  • Be a steward of good data

About You

  • 5-7 years B2B SaaS marketing experience
  • A minimum of 2 years experience with Hubspot, Salesforce, and Google Analytics
  • Solid understanding of lead scoring and lead management
  • Experience creating workflows in Hubspot to ensure engagement
  • Deep understanding of sales and marketing funnels
  • Experience building and implementing lead generating marketing campaigns
  • Experience in data-driven marketing, funnel optimization, process creation and process optimization

...and the following would be nice

  • Knowledge and experience in Social Determinants of Health
  • Google Analytics certification
  • Hubspot Inbound certification
  • Understanding of HTML & CSS

Benefits

Together, we live into our Core Values

  • We lead with empathy: We believe in kindness, empathy, assuming good intentions and seeking mutual understanding from our teammates, customers, and users.
  • We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.
  • We rise above the status quo: We hold our work to a high standard. We continuously learn and improve so that we can develop excellent products for the people and communities we serve
  • We match grit with wit: We love a challenge and the opportunity to get creative and solve interesting problems

...and to further support them, we offer:

  • A comprehensive tech set up
  • Flexible work schedule with work-from-home options
  • A commitment to diversity & inclusion
  • Code of conduct with reporting procedures

About Healthify

Our mission is to build a world where no one’s health is hindered by their need. We're effecting change for the most vulnerable among us by building software that social workers, nurses, patient advocates and care coordinators at Hospitals and Health Insurance companies use to conne...

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