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Senior Product Marketing Manager (PropTech, SaaS)

  • BuildingLink
  • Full time
  • United States
  • 28/04/2021

Who We Are

BuildingLink simplifies and elevates modern working and living in residential communities with inspired solutions, pioneering technology, and dedicated service. We are a rapidly growing SaaS company, providing an incredibly robust cross-platform suite of products, serving 5,000+ properties and a growing customer base of nearly two million residents across the globe. We pride ourselves on excellence and delivering meaningful products of the highest standards that translate to measurable impact on the properties we work with.

What BuildingLink Can Offer You

BuildingLink is a privately-owned and operated B2B SaaS company with the curiosity, energy, and entrepreneurial spirit of a startup! At BuildingLink, you’re more than just an employee, we literally adopt you and tell everyone you’re our really cool cousin. Just kidding… sort of, but here’s what we offer:

  • Dough: Competitive Salary
  • Life & Work Balance: Paid Parental Leave, Bereavement Leave
  • R&R: Flexible PTO, Birthday Holiday, Summer Fridays, Work Anniversary Travel Bonus
  • Health is Wealth: Medical, Dental, & Vision benefits, Company sponsored HRA, Gym Reimbursement, Healthcare Concierge Service
  • Planning for the Future: 401k with 4% matching
  • An Awesome Culture: Team Outings & Company Events, Holiday Parties, Friendly Office Competitions, Weekly Lunch, Unlimited Snacks/Coffee
  • Lifelong Learning: Professional Development Opportunities (like, limitless)
  • Other Things: Job Stability, Commuter Benefits

Aside from our countless benefits and perks, we believe in providing a safe, inclusive, and professional work environment that offers qualities we hold dear: autonomy, flexibility, career growth, promotion, and ongoing performance recognition. We value the uniqueness of every individual and want our people to bring their authentic selves to work. We also provide a comprehensive onboarding process to ensure you have the tools, resources, and knowledge to succeed from day one. Most importantly, we put employee well-being and happiness above all else. If this sounds like the right place for you, please read on!

What We’re Looking For

We are looking for an eager, data-informed, senior product marketer to establish a product marketing practice from scratch within our established organization. You will revisit and reshape the pricing, packaging, and positioning of our existing suite of products while also leading go-to-market efforts for new product launches. To that end, you will help formalize our understanding of our market, our buyers, and our products, and define how we differentiate. You will collaborate closely with product, marketing, sales, and customer success to drive our products and our company forward. Operating as a player coach, you will lead our marketing designer in the effective execution of sales and marketing collateral, while also making the case for additional resources that you need to execute effectively.


Key Responsibilities

  • Owning go-to-market strategy and execution across product rollouts, deftly synthesizing inputs and capabilities from product, marketing, sales, customer success, and other stakeholders to produce effective plans.
  • Developing product pricing, packaging, and positioning to differentiate BuildingLink’s products and services in the market -- both redesigning how we currently price, package, and position our existing product suite and also owning the same for all new products we release.
  • Being the expert on BuildingLink’s target market and customers, how they buy, and their decision criteria; being the expert on our competitors in the market and how to sell against them.
  • Taking a player coach role to lead our marketing designer in translating go-to-market plans into sales support and enablement materials, including website content, sales decks, datasheets, and competitive cheat sheets.
  • Identifying and making the case for onboarding additional resources to help our burgeoning product marketing group executive effectively.
  • Leading Sales training to optimize for Sales’ confidence in their ability to sell and to standardize how our products are portrayed in the field.
  • Collaborating closely with both internal and external stakeholders, speaking directly to customers and prospects to understand their needs and how BuildingLink meets them.


  • 5+ years of experience in product marketing at a B2B or B2B2C SaaS company.
  • Strong background in pricing, packaging, positioning, and go to market.
  • Comprehensive understanding of a fully developed, customer-centric marketing ecosystem and tech stack.
  • Analytical approach with a working sense of Salesforce and Google Analytics, and using these platforms to report on critical metrics to track performance and identify trends.
  • Strong verbal and written communication, time management, organizational, and presentation skills.
  • Highly motivated and results-driven self-starter, operating with a sense of urgency and bias to action.
  • Proven ability to manage multiple projects simultaneously and deliver high quality results, balancing between long-term strategies and short-term tasks.
  • Growth mindset and innate curiosity.
  • Experience leading, coaching, or mentoring others.

Nice-to-have Experience

  • Experience orchestrating the execution of marketing campaigns, including the set-up of marketing analytics, digital ads, and email campaigns is a major plus.


About Us

BuildingLink is an industry leading property management technology used by over 5,000 high-rise residential communities globally. As an industry pioneer and leading innovator, our solutions, service, and people have made us one of the most recognized and respected technology providers among property managers and staff, condo/coop boards, and landlords. Our roadmap is packed with new and exciting initiatives to help buildings run even better. Resident lifestyle, voice assistant with our Amazon Alexa Skill; Ledger for simplified property management accounting, more platform integrations, and IoT sensor solutions to target and solve buildings’ operational headaches are just a few of the key initiatives we have in the pipeline. So, if you’re looking to work for a dynamic and successful company that cares deeply for both its customers and employees, please apply!

Check out our website to learn more!

BuildingLink is an equal opportunity employer to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other protected class by federal, state or local law.

About BuildingLink

BuildingLink is the gold standard and most widely used technology solution for residential property management in the world. We pride ourselves on being a fast-growing, innovative, and pioneering company that provides the highest-level of customer service – consistently exceeding the expectatio...

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