Social Media, Content Manager

WHO ARE WE?

Yellow Leaf creates blissful relaxation for our customers and a path out of poverty for our makers. We entered the market with a line of hammocks technically engineered for comfort and are expanding our product line to create relaxation solutions for everyday living.

Each Yellow Leaf purchase enables families to permanently escape the cycle of poverty, achieve economic stability and build the foundation for a brighter future. We work with artisans whose families are trapped in a cycle of extreme poverty. We create flexible, dignified high-wage artisan jobs for women, in addition to providing training and creating a long-term market for their products. A Yellow Leaf artisan can provide for the health and nutrition of her family, in addition to ensuring that her children can afford to go to school – permanently breaking the poverty cycle in a single generation.

Yellow Leaf Hammocks shot to fame after appearing on the season finale of ABC's television series, Shark Tank, where we secured a $1M investment from billionaire social entrepreneur Daniel Lubetzkey.

We are a Best for the World B Corporation, an international microfinance partner of Kiva.org, one of Oprah Winfrey's exclusive "Favorite Things" and a premiere partner of Richard Branson's "Virgin Voyages" Cruise Line.

Yellow Leaf recently launched a game-changing new piece of furniture called The Hammock Throne. The Hammock Throne is a free-standing hammock lounger designed to fit perfectly in your living room, small balcony, or bedroom. It enables people to create a perfect relaxation nook whether they live in a beachside mansion or a tiny city apartment. This is the first item in our extensive product roadmap and vision to build a home and outdoor brand that is centered around relaxation and driven by creating positive impact.

WHAT YOU'LL DO

Take full ownership of social media channels, ideating and implementing actionable, tactical and measurable cross platform social strategies to meet audience development goals including growth, engagement, brand awareness and traffic.

Work with the Creative Director to plan and execute social calendars for all marketing channels with consideration of seasonality and real time trends.

• Create and execute weekly engaging content across social media platforms.
• Proactively engage with our community and manage all customer engagement across social channels, digital ads and email.
• Pitch, organize and help lead the plans for social coverage of special events and production opportunities to create content, drive conversation and expose our audience to all aspects of the brand in real time.
• Conceptualize additional activations to generate tons of digital influencer/consumer advocate love and brand buzz in social -- then do whatever it takes to execute your vision.
• Assist with photo/event based shoots with talent and capture content as needed.
• Track, analyze and report on social performance on an ongoing basis. Leverage data to evolve best practices and inform strategy, creative, marketing, partnerships and innovation.

Requirements

• 2-4 years full-time social media marketing experience for a new brand or at an agency
• Openness to working some evenings and weekends, as social media is always on
• Photography skills. Proficient with Photoshop, Adobe Creative Suite, and social management tools such as Planoly a plus.
• thorough technical understanding of the primary social platforms in the space: Facebook, Instagram, Pinterest, YouTube, Tik Tok, and the audiences that use them.

Benefits

WHAT YELLOW LEAF OFFERS

• An opportunity to join a company at the ground floor - build a brand and make an impact!
• Competitive salary
• Health insurance
• Flexible paid time off (we believe work is just one part of living fulfilling lives)
• Hammocks and other product perks!
• Company retreats, outings (when we can again!)

LOCATION: Remote with Preference For Los Angeles