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Social Media Manager

  • Southtree
  • Full time
  • United States
  • 21/02/2021

We’re looking for a talenting social media guru to join our growing marketing team and run our organic social program, as well as grow and optimize our affiliate channel and influencer marketing efforts. If you live and breathe all things social and have a proven track record of results-driven social media management, this role is for you!

At Southtree, we are committed to building a world-class performance marketing team that delivers exceptional customer experiences through thoughtful analytics, user-centered design, and a test-and-iterate culture. Southtree is a fast-paced, dynamic work environment that is constantly evolving and changing, and we are looking to add a team member that is ready for the challenge. Sound like your dream gig? Read on!

What You’ll Do:

Social Media Core Responsibilities

  • Work with the marketing team to build and execute a top-notch social media strategy that aligns with overarching business and brand objectives
  • Manage the content calendar for all company and brand social media channels inclusive of Instagram, Twitter, Facebook, Pinterest and LinkedIn, overseeing strategy, creative planning, execution and reporting.
  • Propose and project manage new content initiatives and develop creative briefs for organic social while working collaboratively with the creative team to develop storylines from ideation through campaign launch.
  • Craft, edit, publish and share engaging brand stories daily across multiple social media channels with sharp attention to detail
  • Provide detailed analysis, monitoring, tracking and reporting on performance of social channels, using tools such as Sprout Social and Google Analytics, as well as native reporting.
  • Recommend new strategies and present business cases to key stakeholders to elevate social channels according to business goals
  • Understand and predict social media trends to keep our brands relevant within the social ecosystem
  • Partner with Customer Care to respond to questions and comments with speed and judgment, while adhering to our customer care and brand voice standards and escalating issues as needed

Affiliate & Influencer Core Responsibilities

  • Oversee the execution of an inspiring and results-driven influencer program that powerfully articulates and amplifies our brand
  • Manage all influencer content, ensuring usage rights and contracts are up to date and easily accessible by internal team members
  • Develop relationships with key influencers and content creators, leveraging strong partnerships to drive results through strategic initiatives and campaigns
  • Responsible for overall management and growth of the affiliate program; review incoming proposals and make recommendations for partnerships
  • Lead agency partner to develop content marketing and promotional plans, including new customer acquisition and seasonal events, to drive revenue growth
  • Evaluate and recruit new partners such as content publishers and influencer networks to integrate into the existing affiliate program
  • Analyze sales performance and trends; recommend appropriate changes in strategy, pricing, and promotions to achieve revenue and expense objectives
  • Manage affiliate channel budget and revenue through reporting dashboard

Requirements

What You’ve Got:

  • 2-4+ years of experience in a social media management role
  • Knowledge of social media channels, strategy, and content creation
  • Excellent writing, editing, and proofreading skills
  • Experience with social media publishing and reporting tools (i.e. Sprout Social, Hootsuite, Facebook Business Manager, Planoly, etc)
  • Ability to collaborate across teams and disciplines
  • Excellent time-management and organizational skills
  • Strong communication and presentation skills
  • Ability to meet deadlines and work in a fast-paced environment
  • BS/BA in creative writing, marketing, journalism, mass communications, or related field

Extra Credit:

  • Google Analytics experience
  • Photography/videography skills
  • Photo/video editing skills and/or experience with Adobe Suite (particularly Photoshop, Illustrator, InDesign and/or Lightroom)
  • Prior role in e-commerce

Who You Are:

  • A social media guru; you live and breathe social and are actively engaged on social channels, staying up to date on the latest trends and sharing engaging content with your own followers
  • A content-oriented marketer who knows how to tailor messaging to a particular audience to peak their interest and drive engagement
  • You thrive in a fast-paced startup environment where passion for great experience leads all marketing efforts
  • You have a “no task is too small” attitude and a positive, spirited outlook

Benefits

  • Full-time, salaried
  • Medical, dental and vision coverage
  • Paid time off
  • Constant supply of coffee
  • Good work, good people
  • Remote for the right candidate

About Southtree

Southtree, and our newest brand Legacybox, was founded on the conviction to restore – to revalue what has been devalued. At a surface level, Southtree is about preserving outdated memories – tapes, film, photos, and audio – into digital keepsakes that are both usable and safe for future gen...

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